The original peek-a-boo of the 1940s


Destined on a hair journey for a discovery, Mishi found just that at hair-storian Jeff Hafler's museum in Twentynine Palms, California. Lo and behold, Mishi came across a 1940s Duart Perm Machine once owned by one of Veronica Lake's hairdressers, Earle Adams, who donated the perm machine to Hafler's museum in recent years. Giving a brief narration into the life of Lake, Hafler stated that she "was famous for her hair and it was believed that after she was asked to cut it during the war, it was the demise of her career". During the Great War, women went to work in the factories with Lake's popularized style. Reports claim of women unable to see through their bangs and consequently lost their fingers or got their hair caught in the machines! Lake was pressured to make a statement and shift the hair trend by cutting her hair, which ultimately back fired never to return into the lime light.

The caption reads: Veronica Lake was known for wearing her hair with a sultry swoop covering one eye. It was coined "The Veronica Lake dip" and was copied in hair salons across the country. But in 1943 the peekaboo blonde hair do was a war menace. Defense plant workers wearing the Veronica Lake dip were getting their hair caught in the machines, and the War Productions Board, promoting its own image of Rosie the Riveter, asked the star to give up her famous trademark "for the duration." On the advice of Paramount she posed again for Life with her golden tresses braided and pinned to her scalp and announced, "Any woman who wears her hair over one eye is silly." She had done her part for the war effort but without her sultry, languid dip her movie career sputtered into oblivion. -Femininity