Did you know that in 1907 the first synthetic hair dye was invented by French chemist Eugene Schueller? He unlocked the hidden potential of a chemical called parpenylenediamine, which was developed into a formula that was to become the world’s first safe commercial color. By 1909 Schueller achieved his dream of creating a company whose mission was to be a leader in innovation and beauty. It was here that the original L’Oreal was born.
Today L’Oreal is the worlds largest beauty brand, housing many of the companies we are all so familiar with: Maybelline, Kerastase, Kiehl’s, Lancome, Giorgio Armani and YSL Beaute, just to name a few. L’Oreal plays an active role in dermatological and pharmaceutical research, making sure that the products they produce and brands they partner with are the best of the best.
It is safe to say that L’Oreal touches all of our lives and our beauty regimen at some level. Schueller’s discovery revolutionized hair, beauty and fashion as we know it in our modern era, from improving the everyday gal wanting to hide her grays to the fashionistas and vixens wanting to make a statement. So the next time you use a L’Oreal product, you’ll be in the know!